Opera Mini®: New, Useful and FREE
The internet is flooded with programs useful for mobile internet browsing. Companies such as Microsoft®, Apple® and IBM® are the known market leaders for mobile software designing, and they have done very well in the past to provide the best services and programs to make internet more accessible to cell phone users. But is there someone that is being over-looked?
Opera®, a very popular internet browser developer, has made a new, smaller version of their existing web browser (Opera Browser) specially adapted to be used on all compliant cell phones. This new program, called Opera Mini® is the latest in web browsing capabilities and incorporates all the goodies such as Java and Flash, to make browsing more ‘real’. The best part is, users do not have to pay a cent for the browser because it is available for free on their site. The Big Boys are playing the WAP game.
The Big Boys are playing the WAP game
WAP has grown immensely in size since it was launched in 2001. The progress in web site content quality as well as quantity has been seen as a freshly blossomed flower by many mobile web users throughout the world. So many e-businesses have expanded onto the mobile web and are making money online wirelessly. Companies such as WAPPLE® are already helping many companies build and host their own WAP space and at the same time launch captivating, full fledged ad campaigns using the mobile internet. But wait, where did the Big names go?
Not to worry, the big boys are in the market now. Companies such as Coca-Cola®, Reebok® and Motorola® are just some of the mega businesses that are starting to take the next step in advertising and marketing: Mobile Marketing. As the race market share continues for all businesses, the investment made in the WAP industry can only grow in size, leading to high profits to businesses that have taken advantage of the new media.